Growth Marketing Playbook for Startups
The Cheat Sheet to Get You Started
The Cheat Sheet to Get You Started
Why do Startups need a growth marketing playbook?
In the beginning, startups tend to hyper-focus on discovering their product market fit (PMF), acquiring their first group of customers, and working through some needed adjustments to the product.
Marketing, however, tends to be an afterthought – something they do when they feel they’re ready to do it. Since most startup founders do not come from growth marketing backgrounds, many do not know where to begin.
A key goal at this stage is to not waste time & money, while accelerating growth. A growth marketing playbook is designed to focus on efficiency – achieving maximum productivity with minimum wasted effort or expense.
“When should we start?” we’re frequently asked. “Yesterday” is the only way to answer.
EARLY ACCESS
The 2023 Marketing Playbook for Startups will be sent out at the end of Q1 2023 to clients and registered private equity investors.
To receive your copy before January 1st, leave us an email and we’ll make sure you get it.
In the beginning, startups tend to hyper-focus on discovering their product market fit (PMF), acquiring their first group of customers, and working through some needed adjustments to the product. Marketing, however, tends to be an afterthought – something you do when they feel they’re ready to do it.
However, unless a product can speak for itself, startups need a lean marketing program that centers on a solid communications strategy built from well-crafted content. And, since very few startup founders come from deep, modern marketing backgrounds, there is a tendency for these founders to focus on what they think they know, while minimizing that which they do not know.
A lean marketing program is focused on efficiency – achieving maximum productivity with minimum wasted effort or expense; and you should have started this program on day one.
The Playbook for Startups [2023 Edition] launches in Q4 – Request early access